The Importance of Personal Brand
The job market has changed in ways we never could have imagined - and will continue to change - as we grapple with a new Covid world. Businesses large and small have been forced to re-invent, reorganize and in some cases close due to changes beyond our control. In a world where face to face is now often zoom to zoom, leadership personal brand is more critical than ever.
Covid has accelerated the already VUCA world experts have been telling us was coming and is now here, and there are a few things that reign supreme in a VUCA world: consistency and clarity matter even more than being right. Additionally, willingness to pick a direction, make a decision and rally people around it the research also tells us is critical for leaders in this new world.
This is why personal brand has become so important. We can no longer allow people to "get to know us" in traditional means. People must know quickly and clearly what they can expect of you, what you value and what your message or messages are for them. Social media has further accelerated this trend - if you don't post or play, the algorithm makes it hard for you to be seen, for your message to emerge. What is your leadership brand? It's more than your reputation - it's what you're known for, what people can expect of you, and it's consistent.
So ask yourself: what is your brand? And how can you leverage it to lead? Or to land that dream job? Contact us at Metro & Wythe Leadership today to help you build, refine or leverage your brand to work for you.
Margaret Billy, Leadership Coach & Consultant